Till now, the social connection hasnt pushed too many Facebook features on this app.

But thats changing with a new feature companys testing: business directory.

The firm is testing this Yellow pages like feature beginning in Sao Paulo, Brazil.

WhatsApp reinvents the ‘Yellow Pages’ and proves there are no new ideas

WhatsApps head, Will Cathcart, announced this feature and said weve built this in a private way.

He claims that the company wont log your location or the businesses youre searching for.

Were kicking this off in Sao Paulo which is home to millions of small businesses.

40% off TNW Conference!

In June, the company integrated itsShops feature in WhatsApp.

So, we can expect more business-facing features in near future.

That’s one heck of a mixed bag.

He likes to say “Bleh.

That’s one heck of a mixed bag.

He likes to say “Bleh.”

Also tagged with