When I bought my first house, I wanted to make some home improvements and needed tools.

It was made of a heavy base that contained the battery and motor.

I was in love with the versatility of this amazing machine I mean 3-in-1, how incredible!

Why being a ‘Swiss army knife’ hurts your business

but then I slowly realized it had abigdownside.

It certainly could do three different things, it just did those three things poorly.

If I had bought one normal drill, it would have done its job just fine.

But instead, I purchased three machines that didnt do any of their jobs well.

It was like the Swiss army knife I had as a kid all over again.

It did a lot of things okay, but nothing particularly well.

And this lack of focus and the idea of jamming versatility into products keeps cropping up.

The sustainable, repairable, and ethicalFairphoneis a great example of that.

The idea behind it is laudable.

As much as I would love to love this product, you probably already understand why Im reluctant to.

The accessibility of the components means making compromises.

The phone might be less sturdy, or not as waterproof, or more expensive.

And while you might know this already, I think this issue isnt limited to products alone.

However, a software tool that promises to solveallyour problems probably… doesnt.

The same as an employee whos good at everything probably isnt.

Boris is very active on Twitter as@Borisand Instagram:@Boris.

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