My anecdotal experience is the result of a larger commercial exchange betweenEuropeand the United States reaching new heights.
Mobility startups looking to replicate Ubers successhave flourishedin Europe with copycats like Bolt and Gett.
And theres no doubt that companies can benefit from global consistency.
Every business-building playbook will advocate for it because its cost-efficient, builds equity, and aids scalability.
Tech companies, in particular, follow this guidance.
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And brands with ambitions to grow big dont need to dilute this for appeal to mass audiences.
How might tech brands travel around the world while remaining rooted in a sense of place?
How might tech brands, which often grow popular first by solving for niche audiences, maintain relevance withinsubcultures?
Van Moof brings aDutch POVon the role of cycling in smart cities through itse-bike business.
Andour recent work with Disneyembodies the full complexity of the Black experience in its digital platform Andscape.
Re-centre the voice of the consumer
Ultimately, cultures requirepeopleto generate, nurture, and protect them.
How might tech brands, often leaning on personalisation as a solution, let consumers truly lead the way?
Patagonia answers to the calling of environmentalists andtreats them as stakeholdersin the wider business.
And consumerswill reward them for it.
Based in Amsterdam, she leads SYLVAINs business growth across Europe.
