That sounds important and it is but what does it mean for you?
First, the basics.
Whats AMP?
Google first introduced AMPin 2015 with an aim to make pages and articles load faster on mobile.
The company said itll dramatically improve the performance of the mobile web.
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AMPs criticism
In the past few years,publishers have started moving away from AMP.
Last year, Googleissued an update to its page ranking algorithmsaying AMP pages wont get preferential treatment.
So what are Brave and DuckDuckGo doing?
The firm said its working on porting these functions to its iOS internet tool at the moment.
NEW: our apps & extensions now protect against Google AMP tracking.
DuckDuckGo (@DuckDuckGo)April 19, 2022
Whats their reasoning behind this?
It also allows Google to require pages to be built in ways that benefit Googles advertising systems.
DuckDuckGo highlighted similar points and said that AMP helps the search giant further entrench its monopoly.
Good page experience, however that’s done (and doesn’t require AMP, can help.
Brave has more than50 million active users, whileDuckDuckGo has more than 70 million users.
This is not the first attempt at thwarting AMP either.
There are manyFirefoxandChromeextensions that help you redirect to original publisher links.
Redirecting to the original URL will mostly solve that problem.
But this process should be fast.
If DuckDuckGo and Braves tech makes things slower for them, theyd hate it as much as AMP.
So it better be good.
That’s one heck of a mixed bag.
He likes to say “Bleh.
That’s one heck of a mixed bag.
He likes to say “Bleh.”
