AI and machine learning are taking over, automating more and more tasks.
With this technology in place, machines are producing faster and more accurate results for businesses than ever before.
And thats just the beginning.
It’s free, every week, in your inbox.
And this makes sense.
Linkedin recently undertook astudyof hundreds of thousands of job postings to find out what companies are looking for most.
According to their results, the number one soft skill companies want in 2019 is creativity.
Aglobal studyby Adobe found that businesses which invest in creativity experience:
Could tech replace human creativity?
As our technology gets smarter, will we also start to see creative professions be replaced?
Will the artists, designers, musicians, and writers of the world be safe?
Personalization is key
Tech-driven innovations are actually speeding up the need for human creativity.
If you think about Netflix, content is being consumed through recommendations.
While this brings great opportunities, it also comes with the inevitable need for more content.
Companies now need more personalized content at an accelerated rate.
And the competition is getting more fierce than ever.
The bar you set for your customer experiences isnt necessarily one bank vs another or airline vs airline.
Its the best digital experience youve had in the past.
Organizations are realizing we need to go deeper and be more personal because consumer expectations are so much higher.
Organizations that arent embracing that quickly are moving far behind those that are, Robson explained.
As business leaders and organizations, we should we need to think of people as pro-creators and co-creators.
Gmail and Adsense are two products born out of Googles own version, 20 percent time.
Collaborative cloud-based tech tools can aid this process giving everyone access to a shared workspace.
Design thinking is a process that has helped teams globally channel their creativity to solve customers problems.
Every employee, especially those who interact most with your customers, should be encouraged to use their creativity.
Whats next?
The creative spark of genius doesnt happen when youre sitting at a computer.
It happens when youre out and about using a stylus.
Voice controlled menus are also helping to unlock the learning process.
Robson agreed:
We have this mindset around art and science that its either one or the other.
Its not one or the other, its about how the two come together to create better outcomes.
Being data-driven shouldnt inhibit creativity, it should help us unlock and enhance it.
