As July drew to a close, Getir announced plans to withdraw from three more markets.
Re-focus has been a common theme in the industry.
Similarly, Getir acquired UK competitor Weezy in 2021.
But now Getir is facing its own hurdles.
It definitely is more challenging to execute profitably than standard delivery, Frederick said.
While critics griped over the economics of it all, VCs pumped eye-watering sums into the startups.
Its generally a low-margin business and requires high order volume.
However, examining the markets that companies have exited in recent months indicates where the challenges may be.
For example, Getir, Flink and GoPuffleft France due to regulatory hurdlesin the country.
The one major market that remains standing for many is London.
Therefore there is plenty of opportunity for further growth in the capital city alone, he said.
They need to streamline their offerings and ensure a good match with local demand, he said.
Across its various brands, Delivery Hero is in dozens of locations in Europe and Asia.
Looking through a long-term lens, a generational change in customers could potentially be a boon to these companies.
