Googlessurveillance-based business model has attracted another prominent opponent.
The bipartisan group of AGs sued Google on Monday for allegedlydeceiving users to profit from their location data.
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The accusations shine the spotlight on the mysterious use of dark patterns.
This data is then used to builddetailed user-profiles and sell highly targeted advertising.
Google claims that changing equipment and account prefs can protect your data.
However, the AGs maintain that the company systematically surveils users no matter what prefs they choose.
Dark patterns
A central complaint is that Google relies on dark patterns to undermine consumers informed choices.
This involves using deceptive design choices that alter peoples decision-making in ways that harm the user and benefit Google.
We will vigorously defend ourselves and set the record straight.
Googles location tracking future
The new lawsuits follow similar causes inAustraliaandArizona.
The complaints note that location data is very sensitive for users.
Just a smallamount can expose a persons identity and routines.
It can also be used to infer personal details.
The new lawsuits seek to fine Google and endthe companys deceptive and unlawful practices.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
