Sustainable startupsare showing us the way withsmart business modelshaving economic, social, and environmental value.
TorontosRipple Farmsis an example demonstrating the power of aquaponics to sustainably produce organic greens and seafood throughout the year.
To connect urbanites with the land, the companys business model combines product offerings with education on urban agriculture.
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Both firms bundle products and services in different ways with a potential toexpand internationally.
Many companiesin Canadas sustainable sectorhave similar potential to export Canadian products and expertise around the world.
Raising funds to grow startup companies is anongoing challengethat pulls management away from running the business.
People are hesitant about new technologyeven if it improves their lives.
The choice between fossil fuels and renewables is not unlike trading a typewriter in for a laptop.
Thisfear of uncertaintygives traditional firms market advantages thatnew companies must overcome.
Renewable energy firms must often overcome obstacles in an oil-and-gas world.
Perhaps surprisingly, its not so muchangel investorsascorporate venture capitalthat can help these firms grow.
As a result, many investors look for signs of the hidden potential of a venture.
Our study indicates that angel investors, venture capitalists and investment banks do not create confidence in sustainable ventures.
A venture attracts additional capital by meeting an investors screening criteria, but the most recent investors matter too.
Current investorscan lend legitimacyto attract other investors.
Corporate venture capital cuts through the noise that often accompanies sustainability goals.
Change is in the wind for an industry, and others want to jump on the upward trajectory.
Some of these startups are exciting in many ways.
Most significantly, they willimprove Canadians livesand ensure we have a healthier environment.
