But why is this new industry mantra so important?
They will eventually be switched off, and theyve never been perfect in terms of accuracy and performance anyway.
Consumers are increasinglyrejecting tracking cookies, too, so continuing to use them would damage a brands reputation.
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Thats why adopting the principles of composable architecture makes sense.
These building blocks can then be reused and reassembled multiple times for each new collaboration.
Where composable architecture becomes more technically challenging is ensuring that all connected components can effectively communicate with each other.
This is another area where composable architecture brings clear advantages.
