You heard me correctly, I said meh.
I am talking about the uninspired, bored, indifferent meh.
It’s free, every week, in your inbox.
Chances are, your app idea is justmehand you shouldnt develop it.
I believe that the glaring truth is better than beating around the bush.
But who am I, this random girl from the marketing world, to tell you this?
or Why are users not utilizing this feature?
Oftentimes we have the answer, but sometimes its just the reality that the app is totallymeh.
And not just work, but really truly succeed.
Most apps fail because app creators dont take the time to thoroughly validate their product with actual users.
Oftentimes that feeling comes from a personal experience of their own.
Most apps fail because entrepreneurs do not validate their product with enough actual users.
If you have an idea, go out and validate it, but validate it the right way.
so that do this, you must get rid of your ego problem.
STOP assuming that there is a need.
When you assume, you make an ass out of… you know what Im going to say!
The problem of ego oftentimes leads to what is known asconfirmation bias.
Confirmation bias is the tendency to selectively search for and consider information that confirms ones beliefs.
You interview ten to fifteen people, get the answers you were hoping for and decide well thats that!
If you know, you’re free to do something about it.
Joe used to say, Knowing is half the battle.
I need to hurry up and launch it before other people hear about this idea.
Reality check: youre not special.
The app market is freaking saturated.
Its positively teeming with every pop in of app possible.
Plus,youve got 5.8 millionapps across Google Play and App Store.
The chances are teennsy weensy that you have a totally unique idea.
The reality is that not every idea is unique,nor does it have to be.
Take a look at the food delivery category for example.
Even if you are the first one to bring the idea to your geo, execution is everything.
You only get one chance to make a good first impression with your users so make it count.
Releasing first means nothing if the app has performance issues and/or doesnt resonate with users.
Friendly tidbit: Dont skimp on a qualitycrash monitoring toolsfor your new app.
Youll pay for the mistake later with lower retention and conversion rates.
Aside from execution, what if theres competition?
There likely is, but it doesnt mean you should drop your idea.
Analytics are not my thing and never will be.
Shop around, there are a lot of good tools out there that address different app needs.
However, dont just track to track.
Structure the process and set KPIs for yourself.
For more advice, check out my favorite read on how to apply alean approach to your analytics.
But thats just it, it should be along term goal.
When it comes to user acquisition and growth, youve got to start small.
Keep your eye on the prize, which is first and foremost, your local geo.
Utilize your local market to perfect your product and make mistakes there.
Well, the key question here is: how do you eat an elephant?
(sorry to all vegans)
Answer: One bite at a time.
The same applies to your mobile app expansion plan.
Youve got toadjust your mindset fromglobalizetolocalize.
And remember, youre not going to get your app international users from sitting in your office.
Pick your tush off youredgy balance ball chairand go out and meet your users.
Is your app idea meh in other markets?
Can you even answer that question confidently?
Yep, here it is, my final product
Theres no such thing as a final product.
Releasing a mobile app product is just the beginning of continuous improvement.
You always have room for improvement, always.
My ultimate tip is give a shot to be proactive in every sense of the word.
However, there is a glimmer of hope that some apps can become successful.
That hope can only be realized by first and foremost avoiding these critical mistakes.
And maybe your app will succeed.
Prove me wrong, that would make me happy.
Take it or put me on your shit list.
Story byHannah Levenson
Hannah is the Head of Inbound at Appsee mobile analytics.
you’re free to follow Hannah on Twitter @HannahLevenson.
