GIFSEO is a thing!
Heres how…
Carrie, Im wondering if it’s possible for you to help?
What can we do with it so it doesnt go to waste?
Did you know that Giphy is the second largest search engine in the world, by total searches?
Over 10 billion images are served every single day.
Do you wonder what more you could be doing with it?
Well, this article is for you.
How do people use GIFs?
The number ofGIFsused every day is in the billions and this has doubled year on year.
Because of this, more brands are jumping on the Giphy bandwagon such as our own clientMissguided, andGymsharktoo.
But first, you better create a brand channel.
To get a verified brand Giphy channel, followthis guide.
After all, youve spent this time creating the gifs lets check that people actually see and use them.
For example say Im looking for a gif that includes someone doing a gym flex.
As a result theyve landed 857,000 views from that one GIF.
See the use of tags here that helped get this to rank!
Giphy also doesnt differentiate between compound words or phrases at this time.
So single words only in search help.
GIF search engines also use image recognition technology to analyze GIF content to determine what the GIF is about.
This is why its so important to make the contents of your GIF related to your target keywords.
SO, how do you do this?
First of all, lets not focus on ranking for your brand name.
This isnt because your brand isnt that exciting.
And secondly, we need to be realistic.
But this doesnt mean you shouldnt add your branded tags.
So what keywords should you be including in the tags and have a good chance at ranking for?
This is where keyword research comes in.
How to get Giphy search volumes?
The short simple answer is.
you cant (yet).
Whereas Goal 43,000 results, with the top-ranking gif landing 13.9 million views.
Therefore you have a better chance of attempting to rank for Goal in this instance.
So when will I start to see my Gif content rank?
This is one form ofsocial media optimization its different across every channel!
How is Giphy tied into search?
Giphy is part of that journey, building the brand and encouraging branded search from the beginning.
Gymshark doesnt rank in the top 3 for gym leggings in Google.
But their brand is that strong that last year they turned over over 176million.
Theyve also been a social led business, with a huge brand and strong community worldwide.
So for a competitive brand like that Giphy is a key part of their strategy.
Dont forget more than 10 billion GIFs are served each day.
GIFs are a brand awareness play.
And thats when things will get competitive.
you’ve got the option to read the original articlehere.
