Instagrams users flood the app with millions of posts every day.
Theres always fresh content, but a lot of great stuff gets lost in the shuffle.
When youre usingInstagramfor yourbusiness, you cant afford to doomscroll the day awayso you better use Instagrams collections feature.
Save posts for later, create custom collections, and spend less time trying to find what you need.
Its like a Pinterest board and a to-do list wrapped into one.
More ideas like that are below.
It’s free, every week, in your inbox.
To save a post on Instagram, tap the bookmark-shaped button under the bottom-right corner of any post.
On the desktop version of Instagram, a post saved in this way will go into the general collection.
Tap this prompt, and it’s possible for you to decide which collection to save the post in.
Every post youve saved is stored in the All Posts collection.
Youll also be able to find songs youve saved from Reels, which will be in the Audio collection.
If youve been saving posts without organizing them into collections, you could always do that after the fact.
To start a new collection, tap the + sign at the top-right.
But its also super helpful for curating user-generated content (UGC).
Here are some tips on how to make the most of UGC on Instagram.
One way to do that is to save posts from potential influencers in a collection.
Bonus: you also have an example of their work that you might like to emulate.
Because theyre mercurial by nature, hashtags can be hard to keep track of.
Instagram allows you to follow hashtags, but it almost always leads to a spammy feed.
I once followed the hashtag #organization, and yikes did I unfollow that quickly.
This will give you a gallery of posts that actually exemplify the use of that hashtag.
See another that gives a good piece of advice?
Save, save, and save again.
Why create collections on Instagram?
So figure out what youd like to come back to, and start creating your collections.
This article by Rachel Kaser was first published on the Zapier blog.
Find the original posthere.
