We will not lay down any weapons.

And it looks like it’s working.

And in particular, for this analysis, I want to single out videos posted onFeb.

Why Zelenskyy’s ‘selfie videos’ are helping Ukraine win the PR war against Russia

26, which seem to have garnered the most attention.

It’s free, every week, in your inbox.

The first is the authenticity of the message.

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Conveying apparent authenticity is one tactic bothBarack ObamaandDonald Trumpused to become president and inspire their followers.

Ukrainehas raised US$22 million in cryptocurrency donationsso far.

Social media platforms are all aboutreach and engagement.

His videos are short, between four and seven minutes, to the point, relatable and very personal.

As a result, his messages have been exceptionally potent in catalyzing public opinion.

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