Color also plays an important role in brand identity.
Coca-Cola is red, Facebooks blue, and so on.
A number of companies have actually succeeded in trademarking and owning colors that their competitors cant use.
Yourcompanycan also attempt to trademark a color, but it wont be that easy.
It’s free, every week, in your inbox.
General Mills, for example,has failed to trademark yellowfor its Cheerios box.
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW.
With a background in the humanities, she has a soft spot for social impact-enabling technologies.
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