Join Fangages CEO Sam Feldt onstage atTNW2021for a session on Empowering Creators.
Growing a YouTube channel with creative content is truly exciting, especially for creative types.
Creative inspirations come often and they can be enlightening.
However, you will limit your channels growth if you change direction too often.
It would have devastating results for the brand.
Building a brand takes consistency and a systematic approach.
And this can be hard for creative people.
It’s free, every week, in your inbox.
Hence, building a brand on YouTube starts with preparation.
Preparation
1. you’ve got the option to go very specific but more general channels can work too.
Either way, you should probably have a core focus for your channel and hold onto it.
This way, you wont diverge in another direction as easily.
You should learn from your competition.
How are they engaging with fans?
What kinds of content works for them?
What other things are they doing that seems to work?
People need to have a reason to choose your channel over your competitors.
it’s crucial that you provide something unique and build on that consistently.
This could be anything, but it needs to be something.
Think of highlighting certain parts of your personality or using unusual edits.
Do your keyword research
To most creators, keyword research is the most boring part of the preparation phase.
However, it is essential to achieve growth on a platform like YouTube, where algorithms determine your success.
YouTube has, after all, its own search engine.
And keyword research will make it easier for your desired audience to find you.
And getting them to find you means more opportunities for your content to be shared.
Do your research and increase your chances of growing.
Develop a system
Consistency is key for building a successful brand on YouTube.
The algorithm favors consistency and frequency.
Its a real grind.
it’s crucial that you develop a system to be able to consistently upload content your audience needs.
When are you going to record videos?
When will you edit?
How will you schedule?
it’s crucial that you have a system to be able to consistently deliver value to your audience.
Because then you will be favored by the algorithm and your videos will have more opportunities to be discovered.
His logo is instantly recognizable and his header completes the look by highlighting its primary brand color.
Building your brand
7.
They will love it when you give them your attention and if youre open to discussions with them.
This is good for your engagement on these platforms and increases your social presence overall.
Collaborate
Finally, you should definitely form partnerships whenever you’re able to.
Partners are usually very interested in what you have to offer them.
Therefore, you must show the company how they will benefit from collaborating with you.
Pro Tip: with a website for your fans, you have 100% control over your fans data.
The steps we listed here are very simple.
Actually implementing them and being consistent is the hard part.
This article was originally published onFangages blog.
you’re free to read ithere.
