Its a private quest every woman has been on since her pre-teens.
And it could be the perfect moment to shake up the bra industry.
The smart fabrics industry is expected to see exponential growth with aforecasted valuation of $4.08 billion by 2023.
At the same time, a growing number of women are entering the market.
Women really focus on end-use, need, and function.
The universitys research also found that the impact of wearing ill-fitting bras goes beyond physical discomfort.
#Bluetooth-based bra measurementsLingerie companySomawants to revolutionize the way we measure bra fit.
Our boobs dont stay the same size and neither should our bras.
Somas solution allows women to remeasure themselves as needed.
Without proper support, our breasts can move a whopping 15 cm.
Those women who dont want to give up sports simply have to suffer through the pain.
A survey of female runners during the 2012 London Marathon found that32 percent experienced breast pain.
These fabrics can react to a stimulus from the wearer.
For example, they can become stiffer in response to movement.
UAs Armour Bra was one of its first such innovations.
At the same time, it uses super stretch technology to avoid restricting the athletes movement.
#Manage stressStartupVitaliWearis helping us take mindfulness to the next level.
Their smart bra monitors your breath, posture and heart rate viability.
In addition, the app corrects bad posture and helps achieve other personal health goals.
The data is then sent to the wearers rig via Bluetooth and analyzed by the platforms AI-based algorithm.
A report can then be generated in a matter of minutes.
MIT startup,Bloomer Tech, uses their bras as a wearable to detect heart disease.
Whats next for the smart bra industry?
Butkovic shared her thoughts:
I believe the next step is to cater to breastfeeding women.
One of the best inventions Ive seen so far that goes in that direction is Elvies wearable breast pump.
No one prepares you for it and you have to figure it out yourself.
This is especially important when it comes to how much milk your baby actually takes/feeds per day.
Its not just technology thats advancing the smart bra industry.
Better awareness of the importance of breast health is changing our mindset towards the bras we purchase.
