At Unwinnable, we use a classic-turned-modern publishing model.
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Your industry.Discordtends to suit B2C businesses better than B2Bsince its a casual platform originally meant for gamers.
Audience interests.Age and buyer behavior will affect your audiences interest in using Discord.
Younger, geeky audiences tend to use Discord more than older, less tech-familiar groups.
(Slack limits the number of previous messages that free users can see.)
Threading capabilities.Discord has a thread feature, but those threads eventually archive themselves.
Youll need to use Slack for permanent threads.
NFT/crypto support.Discordrecently consideredadding NFT and cryptocurrency features, which could be positive or negative, depending on your stance.
Youll notice that most of the reasons I listed here arent related to direct sellingtheyre aboutbuilding trust with customers.
From there, you could create a server from scratch or choose a template.
Now, for the most important part: your server name and icon.
You have a Discord server.
Time to add channels.
Think of your Discord servers channels as different places to talk about specific topics.
Youll see them to the left of your servers messages.
Text channels let you communicate with text and photos like other messaging apps.
Voice channels allow the people who enter it to talk over voice and video.
see to it your channels tie back to the goals you set for your community.
Or maybe you want to share brand updatesmake sure to give them a dedicated channel.
Think about the topics you want your community members to talk about, and make channels that match.
Your servers rules should help you facilitate healthy discussions and create a safe space.
Once youve taken care of the rules, its time to create Discord roles for your community members.
If you keep your community open to the public, use your invite link to its fullest potential.
Anyone who clicks on your link will be prompted to join your Discord community.
Dont underestimate the power of consistent reminders.
Recently, a newer member of the Unwinnable Discord community said they just remembered we had a server.
I asked them what reminded them, and they told me the big red Join us on Discord!
button in their issue release email did the trick.
Nurture your community
A Discord server is an ongoing investment.
Youll need to stay involved in your community to keep it growing.
Assign moderators or administrators to handle any issues in your community or help members with Discord features.
And just like in real life, you cant expect a conversation in Discord without contributing to it.
Ask your team members to take part in community discussions.
You dont always have to have profound things to say.
Zapier can also take some of the load off when youre growing a Discord community.
it’s possible for you to also have Zapier automatically greet new community members when they join.
If a channel isnt getting much activity, consider deleting or changing it.
Add or modify your server rules as needed to keep your community members happy and safe.
Just verify to update everyone whenever you adjust something.
This article by Melissa King was first published on the Zapier blog.
Find the original posthere.
