Good news, cats and dogs: it’s possible for you to now legally eat lab-grown meat.
After extraction, the cells are placed in a bioreactor and grown into muscle tissue.
The flesh is then formed into the desired shape.
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It could also be big business:McKinsey predictsthe market could reach $25bn by 2030.
This cash is projected to come primarily fromhuman consumption,but Bene Meat is focused on our furry friends.
The company proffers several reasons for this strategy.
One is theproducts cost.
Cultivated meat is notoriously expensive to develop, but Bene Meat claims that it can offer competitive costs.
This differentiates us from existing competitors.
Bene Meat is also confident about the product demand.
Pet food supply chains have been disrupted since Covid-19 shut down production and delayed shipments.
Costs have also continued rising since the pandemic.
At the same time, consumers have become increasingly concerned about pet food products which have a prettyshoddy reputation.
Kubessaid the registered product is cultivated cells of mammalian origin.
He adds that all the necessary details are shared with authorities and manufacturers.
The mystery will hopefully be revealed once the products are on shelves which could happen soon.
Samples will also soon be available, in case your pet or you wants to be a guinea pig.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
