In fact, not just receptive, butwelcoming.
Tesla is outselling Mercedes-Benz.
Just last month Casper put Mattress Firmout of business.
All industries and categories are up for grabs.
So yes, the good news is your time is now.
Most of you will fail.
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Bottom line they have all they need to trample you without anyone even hearing a peep.
But what these major businesses have in resources, startups have in intuition and the freedom to follow it.
But how exactly can you tell if your vision is a game-changer or destined for the failure pile?
Step 1.
Focus on people-first
Your vision must start with servingpeoplebefore serving itself.
Over the last few decades, business culture in the western world has been driven by a quest forgrowth.
However, a company-defining inspiration driven by growth for growthssake has weakness built into its foundation.
Growth serves itself first and attempts to dominate with brute force.
Growth for growths sake looks at current culture and attempts to reflect back something it already identifies with.
Theinspiredidentify poor experiences or new opportunities and are obsessed with offering that new thing in that new way.
They addressed these misalignments with the market by setting out to make theprocess easierto buy and return a mattress.
Step 2.
But grinding is loud and, frankly, obnoxious.
Vision is a funny thing.
It must be shared and bought into.
Its a valuable advantage.
But the noise of todays grind culture meansfinding itis extremely hard.
Its loud out there so to make it find that driving vision, you have to get quiet.
Slow down, dont speed up.
Steve Jobs was said to havebegun meditatingat 19.
Arianna Huffington also began at a young age andsaysit played a huge part in her many accomplishments.
Bridgewater Associates Ray Daliocredits meditationas the single biggest factor in his success.
The list goes on and on.
Step 3.
A vision cant just serve up what youd expect.
It needs to give you somethingmore.
Clothing brandBonoboscomes to mind.
However, Warby Parker went even further to deliver on their promise.
They recognized that eye exams were costly ($50/visit/year) and cumbersome.
Plus, other brands had a foothold in POS at optometrists offices.
The vision advantage
Listen, I get it.
You want to disrupt and you want to do it quickly.
But move fast and break things isnt all you have to offer as a startup.
You also have a vision and thats what really separates you from the Goliaths of the world.
