For decades, people have proclaimed the now-common refrain that privacy is dead.
If followed incorrectly or not taken seriously at all, it can be extremely costly.
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Then came the update to the SSCs.
Lets take for example our product at Mixpanel.
Weve now got full EU data residency to overcome this issue, but were very much in the minority.
And this should be the number one issue concerning startups.
Has our surface area for liability and risk just been hugely expanded?
In my view, there are three golden rules that can help a startup navigate this complexity.
Theres simply no avoiding this issue in the long term.
The movement for improved privacy isnt dead, its just getting started.
