Launching a high-quality product that clients would love has never been more important.
Previously, quality was thought of something that QA engineers would take care of.
Quality and user focus didnt used to be a shared responsibility.
Under the new approaches I mean transforming your whole product development process intoquality-focused.
And thats what brings firms a competitive advantage.
But my point isnt about big strategy, Im talking about the changes inmindset.
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Meaning the whole process of quality-focused development builds tech processes in line with business goals and customer experience level.
In this case, every teammate isnt just doing their job.
Their gut-feel attitude will wake up that natural empathy to the product and the details I mentioned above.
By choosing those who share the same value, you care about your business.
(Spoiler: it is not about work experience).
I choose the person who imbues inner motivation.
I dont really believe in motivational stuff that invades big business events.
But I do believe in people who can clearly communicate personal career growth expectations.
All you need is to ensure your IT people learn the cause-and-effect link between technology and business.
This wont be easy.
A quality-in-action approach hasnt been the fastest but so far the most effective for the businesses Ive worked with.
Going forward with the right people on board, you get active backup from your executives and team leaders.
The idea-driven engineering leadership is 50% of success.
The daily approach will help to naturally collect practical experience youll need from your IT department later.
Under the mentorship, the team makes asking questions a habit.
Meaning their job will sound like If I do feature A, how would that impact user?
In such a way, you develop that analytical cause-and-effect thinking.
Mentorship isnt a magic bullet, your team needs practice.
Although IT department knows every project detail, they have to think a bit out of tech.
As the product is in progress, brief the team on the aspects they have to pay attention to.
Whatever you call it daily round-ups, Scrum meetings just keep the process focused on the company goals.
Otherwise, it impacts UX and sales negatively, as a result.
Work together on hypothesis testing instead of MVP.
Experience shows that MVP isnt always what people need.
Testing hypothesis often involves focus group interaction with the product.
This isnt about doing things for free.
Just do some extra job.
Your task is not only to meet the needs but to surprise with care.
For that, your tech team dives into clients needs, balances technical skillset to take a user focus.
In this case, Quality Engineers will add value.
Make honesty a part of your culture.
If you cant provide the client with what they want for whatever reason dont take this responsibility.
And while some may follow the 3-seconds-rule to engage people (yeah, real human beings!
The year 2019 demonstrated the shift to filling the empathy gap.
Thats why Im glad the businesses prepare themselves with a profoundearly-stage quality assurance and analysisto translate the real value.
From front to back it is a product that makes experience count.
Dmitry is an independent tech business consultant working with start-up enthusiasts and seasoned players globally.
