Junbi.ai joined theTNW for Startupsprogramme and exhibited at a previous TNW Conference.
This story was part of the programme offering; its written under full editorial control of TNW.
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A few years ago, theAI-focused team at Junbi.ai conducted an insightful neuroscientific study.
They invited 10 advertising creatives to bring in their favourite work.
As it turned out, the grades given were both similar and consistent.
Save for one crucial exception the marketers gave themselves the highest marks.
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Your brain is bad at lying, explains Junbi.aifounderCoen Olde Olthof.
Unless, for instance, youve got a Superbowl commercial on the horizon.
Even when everyone aligns, it tells you very little about how well the campaign will actually perform.
It was frustrating to me when I was in marketing, says Olthof.
Just over eight years ago, he founded neuromarketing consultancy firm Alpha.One.
It will give good, insightful answers to valid scientific research questions.
But it wont tell you whether somethings good or bad.
This pushed the team to go one step further and Junbi.ai was born.
Neuroscience at the push of a button
Junbi.ai is a platform for pre-testing and benchmarking YouTube ads.
Lets be real, marketers need a traffic light indicator that answers one simple question does my ad suck?
laughs Van der Wiele, and Junbi.ai strives to provide it.
It achieves this by analysing three key metrics: brand attention score (is your brand getting noticed?
), cognitive ease score (how easy is an ad to process and remember?
Its neuroscience at the push of a button and a fraction of the cost.
Story byViesturs Abelis
Viesturs is a writer at Truesix.
He helps European tech companies convey their unique stories to broader audiences.Viesturs is a writer at Truesix.
He helps European tech companies convey their unique stories to broader audiences.
